I started my internship with Numa Aromatherapy in the Fountain Square Mall in downtown Bloomington, IN at the start of May 2018. Plans changed quickly as the store closed and we stopped selling for the summer as we shifted to an online store. We had to really get this online strategy right or it wasn't going to work.
The online store has now launched and we have a steady flow of orders and new followers! You can see some of the work I have done on the Instagram page here. Of course, stories are a huge part of Instagram, so head over to our page to check out our highlighted stories and follow so you don't miss anything new!
I also send out a monthly email newsletter, which you can sign up for here.
You can now shop at numaaromatherapy.com for organic essential oils, hydrosols, handmade bath bombs and jewelry!
Social Media Specialist
I created these two videos to highlight NUMA's Certified Aromatherapist, Lynette. We posted the full version on our website and the teaser on Facebook and Instagram. Don't know what a certified aromatherapist is? Take a look at these videos; Lynette really knows her stuff!
Switts & Ritts
I met Steve (founder) as he was moving back to Bloomington & working to start his own vegan dessert business. We immediately clicked with our shared passion for delicious, natural food & a low environmental impact.
It's been a slow start as we have been working to get all the paperwork squared away, but we were able to have our opening launch at not one, but TWO local stores with four different 'popsicle' flavors!
I've helped to create flyer handouts for a few events before the official launch, created labels for the products, a price sheet to provide to clients for whole sale & of course created Facebook & Instagram to build our client base.
A website & a consistent social media campaign are in the works. In the meantime, we will be posting times when we will be at our two store locations giving FREE samples so make sure you follow us.
To try our delicious treats, stop by Bloomingfoods Near West Side or stop at The Fishin Shedd out by Lake Monroe.
Mother Hubbard's Cupboard
I volunteered with Mother Hubbard's Cupboard for the summer of 2018. I was asked to create a series of Facebook posts to increase their social media presence to inform the community of ways to donate, increase monthly donations, and raise awareness about their 20th anniversary and their annual Garden Gala. The Garden Gala is their largest annual fundraising event with food donations from local restaurants, raffle prizes from local businesses and a night of fun with music and cocktails. Their 2018 Garden Gala was their biggest success yet, with the most presale tickets they have sold (over 100) and the largest amount of donations they received from the event to date. It was fun to collect the prizes from the local business owners and make posts to thank all of the donors on social media, then to see them show up and have fun at the event! While I was volunteering there, they started to campaign for Amazon Smiles donations and Kroger Community Rewards Program as well. They continue to reuse some of the posts I created for these donation programs.
Mother Hubbard's Cupboard is an amazing local non-profit organization focused on food advocacy. They operate as a food pantry but also provide health classes, cooking classes, gardening classes and food advocacy. To learn more about The Hub and all they do, visit their website and follow them on social media.
Friends of Lake Monroe
Friends of Lake Monroe is a nonprofit organization started by citizens in Bloomington, IN in 2016. They seek to protect and conserve the Lake Monroe watershed and to inform the public on the recreational and everyday uses of the lake water.
This young organization is hoping to expand its outreach to more than just the people who live near the lake and use it regularly- they want the entire city of Bloomington to realize that the Lake needs to be protected because it provides us all with drinking water. They asked me to create and run an Instagram page in hopes of reaching more of the college students and young adults in Bloomington.